What is SEO / Search Engine Optimization and why do you need it ?
Search engine optimization (SEO) is the science of increasing traffic to your Website by improving the internal and external factors influencing ranking in search results. It is a major part of Internet marketing / SEO. It is mostly technical in nature. It includes website programming expertise combined with business, persuasion, sales and a love for competitive puzzle solving. If you do all this right, you will have a Web site capable of maintaining desired revenue goals while achieving high rankings in the organic sections of search engine results pages.
Creating a Website does not just involve technical skills, or copywriting, or links, or Engagement Objects™, or search engine submission; it involves an intricate blend of more than 200 variables woven into the fabric of a Website. It is difficult to accomplish this type of project without a formal, proven methodology and strong proprietary tools.
Being among the top 10 rankings in every major search engine and directory can sometimes be achieved, although very few sites can get there, and the effort is often beyond reason. Note: URL ranking results change week-to-week due to competition, so maintaining a top organic SEO ranking requires constant keyword monitoring and information rework. Search engine optimization never rests, much like your competition.
The benifits of Search Engine Optimization / Online Marketing
- More sales / leads / enquiries from your website
- You gain the edge over your competitors with a higher ranking
- You can target your product or services main keyphrases
- Your website is visable to millions of people worldwide