What is SEO / Search Engine Optimization and why do you need it ?
Search engine optimization (SEO) is the science of increasing traffic
to your Website by improving the internal and external factors
influencing ranking in search results. It is a major part of Internet
marketing / SEO. It is mostly technical in nature. It includes website
programming expertise combined with business, persuasion, sales and a
love for competitive puzzle solving. If you do all this right, you will
have a Web site capable of maintaining desired revenue goals while
achieving high rankings in the organic sections of search engine
results pages.
Creating a Website does not just involve
technical skills, or copywriting, or links, or Engagement Objects™, or
search engine submission; it involves an intricate blend of more than
200 variables woven into the fabric of a Website. It is difficult to
accomplish this type of project without a formal, proven methodology
and strong proprietary tools.
Being among the top 10 rankings
in every major search engine and directory can sometimes be achieved,
although very few sites can get there, and the effort is often beyond
reason. Note: URL ranking results change week-to-week due to
competition, so maintaining a top organic SEO ranking requires constant
keyword monitoring and information rework. Search engine optimization
never rests, much like your competition.
The benifits of Search Engine Optimization / Online Marketing
- More sales / leads / enquiries from your website
- You gain the edge over your competitors with a higher ranking
- You can target your product or services main keyphrases
- Your website is visable to millions of people worldwide
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